Hasbro Games' iOS Performance in Latin America, Q4 2024

In the fourth quarter of 2024, Hasbro's top games on the iOS platform in Latin America showed varied performance trends. Here's a detailed look at how each game fared according to Sensor Tower data.

MONOPOLY GO! experienced fluctuations in weekly revenue, starting from about $52.7K in early October and peaking at $74.4K towards the end of November. Downloads saw a notable rise from 20.6K in late September to 31.6K by the end of December. Active users trended downwards initially but rebounded to 144.5K at the close of the quarter.

World of Peppa Pig: Kids Games showed a decline in weekly revenue, starting at $2.1K and dipping to approximately $1.7K by the end of December. Downloads varied, peaking at 3.6K in early October and stabilizing around 2.9K by quarter's end. Active users followed a similar pattern, starting at 9.9K, peaking mid-quarter, and closing at 9.9K.

Scrabble® GO - New Word Game maintained relatively stable revenue throughout the quarter, with a slight increase from $734 to $597. Downloads surged significantly towards the end of the quarter, reaching 6.7K in December. Active users also increased, culminating in a high of 11.6K by the end of December.

MY LITTLE PONY: MAGIC PRINCESS experienced a varied revenue trend, with a peak of $1.5K in late October and ending at $1.4K. Downloads showed a steady decline from 1.7K in September to 1.5K in December. Active users fluctuated but ended the quarter at 3.8K.

Finally, My Little Pony Color By Magic had consistent revenue, starting at $707 and ending at $529. Downloads began at 1.1K, dipping mid-quarter, and closing at 1.3K. Active users remained relatively stable, concluding the quarter at 5.7K.

For more detailed insights and data, visit Sensor Tower's platform.